DMS, leading company specialized in media strategy and media planning and buying

Digitel Medijski Servisi (DMS) is the biggest and the leading agency in the country specialized in media strategy and media planning and buying. The leading position relates to media knowledge, skills and expertise as well as to the biggest client portfolio consisting of leading local and international companies to whom DMS’s experts provide the following services: media market analyses, analyses of the competitive overview, media strategies, tactical media planning, negotiations with the media and media buying, realization monitoring, post analyses of campaigns, media training.

The agency takes pride in high level of clients’ satisfaction and the overall success achieved over the past 10 years due to, most importantly, its highly knowledgeable and experienced team of experts that have extensive, in-depth knowledge of the local market and excellent and high quality relations with Croatian media, which ensures the provision of the top quality media services to clients. Long-years of high-quality local expertise is additionally strengthened with the international know-how of Initiative, global media network, represented by DMS in Croatia.

The DMS also cofounded Magna Global (2003), a company specialized in negotiations with the media, with the aim to create new business possibilities for the agency and its clients. Namely, Magna Global holds biggest volumes for negotiations with the media which enables DMS’s clients a unique position for negotiations and direct financial savings.

CEO: Jasna Hrvić-Smolec